HOUSE OF MASABA X WIMBLEDON EDITORIAL CAMPAIGN
HOUSE OF MASABA × WIMBLEDON 🎾
When Indian Maximalism Meets Tennis Heritage.
A conceptual fashion editorial exploring the unexpected intersection of House of Masaba's bold Indian maximalism and Wimbledon's timeless tennis aesthetic.
The creative direction reimagines statement fashion on a classic grass court, blending vibrant pinks, emerald greens, intricate motifs, gold detailing and cascading fringe with vintage tennis elements.
The campaign unfolds through five editorial frames — from relaxed court-side moments and dramatic serving poses to dynamic perspectives, candid movement and a striking fashion hero shot.
Inspired by analog editorial photography, natural outdoor lighting, rich textures and subtle film aesthetics, the goal was to create a cohesive visual narrative that feels like a high-end fashion campaign rather than a collection of AI-generated images.
Creative Direction | Art Direction | AI Photography | Visual Storytelling
- Published
November 8, 2026
