Lore - Figs & Velvet-An indulgence in scent, texture & temptation.
Lore - Figs & Velvet
An olfactory love affair between the richness of ripe figs and the sensual warmth of vanilla.
FIG AFTER DARK is a conceptual fragrance campaign for LORE, exploring the art of gourmand perfumery through an indulgent visual narrative. Rooted in deep burgundy hues, luscious fig textures and velvety vanilla, the campaign translates the fragrance's olfactory identity into an immersive sensory experience.
Every composition is an interplay of contrasts: the juicy intensity of freshly cut figs against the creamy softness of vanilla, the dark translucency of the fragrance against sculptural silver detailing. Through dramatic lighting, hyper-real macro photography and tactile styling, the visuals evoke a world that feels intimate, decadent and quietly provocative.
The creative direction moves beyond conventional product photography, transforming fragrance notes into visual storytelling. Each frame invites the viewer to almost taste, touch and experience the scent.
- Published
November 8, 2026
