The Grinch x Kitsch Cherry Cheer Scent Campaign
Spec campaign for Kitsch’s limited edition Grinch Cherry Cheer hair perfume, a cherry pie scent with notes of black cherry, raspberry, whipped cream, and vanilla. The creative challenge: make a scent tangible before anyone smells it. I built the campaign around the dessert behind the fragrance, pairing the bottle and box with fresh baked lattice pie, broken hand pies spilling glossy filling, and fresh cherries, so the scent reads in a single glance on a scrolling feed.
The set moves from scent story to real life. The baked goods scenes sell the notes, the satin bed and faux fur flat lays show the product in a believable at home moment built for TikTok and Instagram, and the studio shot matches the brand’s own polished product style.
Every image keeps the packaging accurate to the real product, including the box artwork, logo, and label text, which is the hardest part of AI product work and where most AI creators fall short.
Concept work, not commissioned by Kitsch.
