Coach Wimbledon Campaign
A concept campaign for Coach built around a Wimbledon-attendee aesthetic, styled on an AI avatar, carrying the burgundy Coach bag with gold hardware throughout. The set spans five distinct moments: arrival at the net, a bench hero shot, seated in the stadium stands watching a match, a close-crop detail shot on the bag, and a walking-away exit shot. Identity, outfit, and product were locked across every scene with only one creative element changed per iteration to keep the bag, styling, and character consistent from image to image.
- Published
September 1, 2026
