Luar Beauty – Black Friday (Spec Campaign)
Self-initiated spec campaign for Luar Beauty, an Indian makeup brand made for South Asian skin and hot, humid climates. Hero product: the Mini Luminous Veil Liquid Foundation.
The idea: Black Friday without the discount shouting. No prices, no percentages. Instead, everyday objects and quiet humour: a printer on a Paris pavement printing "Save the Date" teasers, a giant gouache cutout carried to an elevator with a BLACK FRIDAY button, the bottle on a bathroom sink, and an old phone texting "Dear Black Friday, I want the luar Luminous Veil and nothing else."
I built a separate Black Friday palette (espresso, oxblood, near-black, ivory, muted gold), taken from the gold cap and the brand's warm, skin-first look, so it reads as Luar at night, not a sale banner.
All visuals are AI-generated and hand-retouched: product and logo locked to the real packaging, label text rebuilt to stay legible, realistic skin and materials throughout.
- Published
October 20, 2026
