Moondrop — Pre-launch & Launch Campaign, Baby Bottle
Moondrop is a baby bottle brand built from zero: a stainless steel bottle fully covered in crystal texture, with a silicone nipple and a clear cap. I developed the name, the wordmark and the full visual world for its pre-launch and launch.
Creative direction: treat a baby bottle like a fine fragrance. The idea comes from the name itself — moonlight, milk and the quiet of the night feed. The palette stays in silver, pearl and cream, with one warm accent for the colour range.
What I made:
– Pre-launch teasers: milk crown splash with the bottle out of focus, pearl milk ribbon wrapping the bottle
– Hero product shots: clean studio packshot, liquid silver ripple
– Brand story: the bottle on a nursery windowsill under a full moon
– Lifestyle: mother's and baby's hands on the bottle at night
– Range shot: six colourways on travertine in hard sunlight
– OOH: "Born to shine." on a delivery truck mockup
