Stivale — From Concept to Campaign
A complete brand identity and editorial campaign built entirely from scratch — from the name and logo to the products and full visual world. Stivale is a fictional Italian gardening-boot brand inspired by summer harvest produce (carrots, radishes, potatoes), with a companion line of garden tools, bags, and textiles.
I conceived the brand name, logo (carrot-motif wordmark), full color palette, and visual language myself — from the products (boots, watering cans, garden gloves, pruning shears, woven basket bag) to the editorial campaign that places them in an authentic Mediterranean garden setting. The entire collection, including the branding system, product photography, and lifestyle shots, was generated and styled using AI tools under a strictly locked camera/light/skin recipe to achieve a photoreal, non-AI look.
