Treatment Education Series for a Luxury Medspa, Rejuvenation by Elena
Two educational carousels for Rejuvenation by Elena, a luxury Miami medspa – one on masseter Botox, one on skin boosters.
Medspa education usually looks clinical: diagrams, needles, before-and-afters. This series does the opposite. Each treatment is explained through an editorial image and an everyday metaphor – a jaw working a night shift it isn't paid for, a clenched muscle as a cracked walnut, deep hydration as split aloe and a half-full glass.
One visual system ties it together – film grain, warm neutrals, serif headlines in deep oxblood – so the education reads like a magazine spread, not a treatment menu. Shown here mostly without copy; the full carousels live on Instagram.
Client work – creative direction & AI production.
Creative direction & AI production by Ieva Guzeviciute, Domata Studio.
