Seda – AI Skincare Campaign
A dry body oil campaign built entirely around a single mood: quiet, editorial stillness.
Seda lives in worn Parisian apartments – on a marble windowsill against rooftops, held between stacked books and a paper coffee cup, resting on a red velvet stool beside a tower of design magazines. A model applies it fresh out of the shower, freckled and unretouched. In the final shots, dozens of bottles line a sun-warmed glass cabinet beside a terracotta vase and a birch branch – the full assortment, styled like an apothecary.
This is what a fictional body-care brand looks like when creative direction and AI production carry the entire campaign: no product shoot, no location scout, no real bottle ever filled.
Creative direction & AI production by Ieva Guzeviciute, Domata Studio.
