Julienne – An Elevated Vegetable Noodle Brand
Julienne is a concept brand I created: vegetable noodles in a hand-blown glass eggplant that opens on a brass hinge. The bottom is your bowl, the top is the lid, and when the noodles are gone, you keep the dish.
The name is the knife cut that makes the noodles: fine strands of zucchini, carrot and golden beet. The sticker on the glass carries 4081, the real produce code for eggplant.
The system: a violet glass vessel with brass rims, a hinge and a clasp; sesame ginger sauce in a zucchini-shaped tear sachet with a window; glass chopsticks shaped like scallions; a cream tag with plum line drawings; a sage produce sticker.
I designed it to work as real packaging. The sauce has its own sealed sachet, the lid closes with a clasp, and the dish is made to keep. The chopsticks rest flat, because standing them upright in food is a funeral custom in several East Asian cultures.
I created the name, identity, packaging system, and all photo and video assets.
- Published
September 29, 2026
