Dog Days at Wimbledon
The brief: A five-image Wimbledon campaign for a luxury pet accessories brand. The images needed to work as one campaign and look like a real shoot, while showing the brand's knitwear, leash, and collar accurately.
The concept: The brand's two signature sweaters became the tennis balls: a burgundy knit with lilac smiley faces and a gold paillette design. Those details carry through the whole set. Dogs sit in the green stadium seats wearing the smiley sweaters, the player's skirt is trimmed in gold paillettes, and the tortoiseshell racket matches the tortoiseshell leash handle.
- Published
September 24, 2026
