Aime Takes the Court
How can a single product become the starting point for an entire campaign world?
Beginning with Aime’s Daily SPF, this fictional campaign places the product within a serene Mediterranean tennis setting shaped by warm light, timeless architecture and refined fashion. Rather than treating it as a staged beauty object, I imagined it as part of a woman’s everyday ritual—naturally present within the story. The project explores how AI-led creative direction can transform one product into a complete, coherent and brand-aligned visual universe.
- Published
September 15, 2026
