FIELD: independent campaign concept for Jil Sander (not commissioned)
A visual study built around one question: what if composition came before the pose? Drawing on Olga Rozanova’s Green Stripe and the formal clarity of Herb Ritts, I treated the body, garment, and space as equal elements. Cropping, repetition, rotation, and negative space turn the clothing’s lines, openings, and volumes into the structure of each image.
I handled the visual research, concept, art direction, AI-assisted image production, and post-production. The focus was creating a precise, minimal visual system where the figure could shift in orientation and scale while the series remained cohesive.
Tools: Generative AI tools, Labbet
Deliverables: a six-image fashion campaign exploring figure, garment, and negative space
- Published
October 27, 2026
