Form and Interval: independent campaign concept for RIMOWA (not commissioned)
A product study treating the suitcase as a sculptural unit. Inspired by Donald Judd’s Specific Objects, I used RIMOWA’s aluminium shell, fluting, and rivets to build a visual rhythm through repetition, spacing, and shifts in perspective. Industrial materials and restrained reflections keep the focus on the object’s form and its relationship to space.
I handled the visual research, concept, art direction, AI-assisted image production, post-production, and editing. I checked the suitcase’s proportions, groove spacing, and hardware against product references to keep its defining details consistent.
Tools: Generative AI tools, Labbet
Deliverables: a product-focused campaign image series
- Published
October 27, 2026
