Overflow: independent campaign concept for Dries Van Noten (not commissioned)
A fashion story where nature spills into ordinary city spaces. A silver car fills with butterflies; flowers overtake a laundrette; peacocks appear on an escalator; autumn branches crowd a bus shelter. The contrast between everyday settings and unexpected abundance gives the series its surreal, richly colored mood.
I developed the concept and art direction, shaping each scene around the clothing and its setting. I focused on keeping the garments faithful to their product references while making the natural elements feel vivid and the compositions feel like parts of one campaign.
Tools: Generative AI tools, Labbet
Deliverables: a series of fashion images across four urban scenes
- Published
October 27, 2026
