Personal brand - FOUNDER story identity
Created a visual identity and founder story from the ground up that could anchor the brand's Instagram presence, communicate its world clearly to new audiences, and position as both creative and founder.
Creative direction covered brand positioning, visual tone, and a full brand book, translating the essence of the brand into a cohesive aesthetic language. This was paired with an Instagram strategy built around storytelling and consistency, and a photoshoot creative direction package to bring the visual identity to life on set.
