Brand identity & visuals : Madame J. : Original 1962 Naskip Hot Sauce.
Full brand identity for Madame J., a Surinamese heritage hot sauce brand rooted in a grandmother's 1962 recipe.
The brief called for a complete brand identity from the ground up: brand strategy and story, target audience personas, logo design, typography system, color palette, moodboard, brand voice and tone, and packaging direction, all the way through to social media content production.
The brand needed to honor its roots while showing up boldly for a modern, diverse audience. Full AI visual production for website, campaigns and social media.
