AGGE SKINCARE
Agge is a fictional skincare house, built around the face oil I have been mixing for myself for years. Eight oils from seeds, kernels and resin. The amber isn't added. It's the colour the eight make together.
Skincare is sold on correction: before and after, fewer lines, a face that has never been slept in. I wanted to make it for a woman who isn't trying to undo anything. Agge is spelled like age, with one more g. The first g is the age, the second is the care.
The campaign stays close to nature: rock, open water, wind, a coastline in black and white, with the oil as the only warm colour in each frame. The skin had to look real, with lines, pores and freckles. The activation didn't: a bottle the height of a woman in a shop window, another floating over the rocks.
I created the whole brand: the name, the logo, the bottle and packaging, the campaign, the activation and the films. Every image and film is AI generated.
- Published
September 26, 2026
