BAOBAB, a one nigh flower unfolded.
UNFOLD × BAOBAB — Speculative brand-world exploration
What if BAOBAB bottled its name? A concept Eau de Parfum built around the one-night bloom of the baobab tree — its fleeting flower becomes the fragrance's core story. The work spans bottle and packaging design, campaign key visuals, and a full visual system (imprint → object → world), all built from that single idea. An independent exercise, not commissioned by or affiliated with BAOBAB — created to show how a fashion brand's existing codes could extend naturally into fragrance.
- Published
September 18, 2026
