Kaanas Resort 27 by Unfold
For KAANAS Resort ’27, UNFOLD transported the collection to Cassis, a sun-washed harbor town on the French Riviera.
The campaign was built around the rhythm of an effortless Mediterranean summer: mornings by the marina, flower-market walks, weathered stone interiors, striped awnings and quiet moments in the sun. A warm palette of sand, red, faded blue and cream connected the environments to the collection, while subtle retro graphics gave the imagery the feeling of a modern travel journal.
AI was used to build the locations, casting and lifestyle narratives, while the real products were carefully integrated to preserve their design, materials, proportions and colorways. Editorial scenes were paired with clear product cards and assortment layouts, creating a visual system that could support both brand storytelling and commercial selling.
