PARADOSSO
Concept Campaign — Prada Paradoxe Intense Eau de Parfum
Paradoxe Intense is built on contrast: floral and ambery, fresh and raw at the same time. A fragrance constructed around a paradox.
The campaign translates that tension into a single gesture — the triangular bottle balanced in an impossible equilibrium on top of its own notes: pear, jasmine, vanilla and amber. On the verge of falling. Yet never falling.
The geometry carries the concept. A triangle resting on a single vertex is pure instability: the paradox made tangible, not merely illustrated. Each frame explores a different facet of the same gesture — the tower, the macro point of contact, the confrontation of two opposing faces — set against a warm palette and a neutral plaster backdrop that allows the fragrance’s coral hue to take center stage.
The ingredients do not simply accompany the composition; they support it. Freshness against rawness, mirroring the two opposing sides of the fragrance itself.
