Jo Melone x Wimbledon Campaign
A campaign concept created for Jo Malone around Wimbledon, introducing a new Strawberry Leaf & Andalina Cream lip balm inspired by the tournament’s iconic strawberries and cream tradition.
The idea brings the feeling of a British summer to the lips, connecting flavor, product, and visual storytelling in a playful and memorable way. The campaign explores how a seasonal product launch can extend beyond packaging and become a distinctive brand moment.
- Published
September 9, 2026