Last Crumb - NYFW Arrival
15 second spot for Last Crumb, built around New York Fashion Week. The idea: treat a cookie drop like a celebrity arrival.
Last Crumb's XX mascot pulls up to NYFW in a red 1971 Chevrolet Impala convertible, steps out into a waiting crowd, and the spot lands on a slow cookie dunk. Luxury fashion energy applied to a dessert brand, which is exactly how Last Crumb already positions itself.
Built with AI: locked reference sheets for every element before generation, including the mascot turnaround, the Impala from every angle, and the brand's bags, cups and cookies, so each one holds identity from shot to shot. Scenes were storyboarded first, then generated in Seedance through Higgsfield and cut into a single cinematic spot.
- Published
September 25, 2026
