US Open - Night Session Editorial (Spec)
Self-initiated fashion editorial built around the US Open night sessions, designed to work for a sports brand, a fashion account, or a tournament merch drop.
Creative direction: hard direct flash on a navy court at night, like paparazzi catching athletes leaving the arena. All-white tennis kit against deep blue, with neon balls as the only color pop. Poses lean editorial over athletic: the serve toss from above, a low crouch surrounded by balls, a tight beauty portrait with the ball over one eye.
The tote is the merch hero, shot solo on court in the same mood as the talent.
Built entirely with AI: Midjourney for look development and style references, Higgsfield for final generation. Casting, wardrobe, lighting and composition stay consistent across every frame so the set reads as one shoot.
Deliverables: hero portrait, 3 campaign stills, 1 product shot.
- Published
September 24, 2026
