OUAI Fine Hair, Instagram Feed Concept
An imaginary social campaign for OUAI’s Fine Hair Shampoo, designed as a nine-post Instagram feed and a reel built from the same images.
The concept plays with hiding and revealing. Each post stands on its own, but together they tell one sensorial story: the shower, the foam, the robe, the slow Sunday ritual.
The visual language stays true to OUAI: warm off-whites, soft champagne gold and dark chocolate tones, natural daylight and real skin texture.
All images were created with AI and finished in post-production, then brought to life in a short cinematic reel with ASMR foam sound and no music.
- Published
October 26, 2026
