Deuce, Darling
A self-initiated spec campaign imagining a late-’70s grass-court rivalry, art-directed in the spirit of Wes Anderson and Alessandro Michele-era maximalism. This is an independent creative concept, not an official Gucci campaign, and is not affiliated with or endorsed by the brand.
Two players, one club. The champion holds court from the umpire’s chair. The challenger waits her turn. The story moves from the panelled members’ room and trophy cabinet to the changeover bench, a sun-faded court and the final serve, with deadpan glances doing all the talking.
- Published
November 10, 2026
