Ancient Greece meets Wimbledon
Concept & Creative Direction:
What if tennis culture existed in antiquity? This concept reimagines modern court culture through the lens of ancient Greek heritage, created to elevate the brand story of Athenian label Kooreloo.
By fusing high-fashion editorial styling with classical architecture, the campaign positions Kooreloo's handcrafted aesthetic within a timeless, mythic environment.
Craft & Execution:
Architectural World-Building: Engineered a custom clay tennis court built seamlessly into ancient stone amphitheatres and sun-drenched ruins, complete with dynamic dust effects on impact.
Styling & Character Design: Designed a modern toga-inspired draped silk dress paired with gladiator sandals, evoking a contemporary Greek goddess on court.
Product Integration: Integrated Kooreloo's real hero product into a fully synthetic, cinematic environment while maintaining spatial realism and luxury lighting.
- Published
September 1, 2026
