Kozmetika Afrodita: The Ultimate Self-Care Routine
This concept takes a surreal, playful approach to User-Generated Content (UGC) by replacing the traditional beauty influencer with an unexpected main character: a rabbit enjoying a street-side self-care moment.
The narrative builds on a clever product metaphor—featuring Kozmetika Afrodita’s Karotin cream (rich in carrot oil) through an icon intrinsically tied to carrots. By framing the character on a car hood, wrapped in a head towel, wearing eye patches, and sipping an iced latte, the campaign blends relatable urban self-care culture with absurd, eye-catching visual humor designed to stop the scroll.
- Published
September 1, 2026
