La Cancha — Casa de Elotes
A spec campaign reimagining Mexican street corn as fine dining, built around the 2026 FIFA World Cup. La Cancha (Spanish for "the pitch") takes the elote — humble, handheld, sold from carts — and stages it like a luxury tasting menu: gold serving vessels shaped like trophies, a locker-room display line lit like a private members' club, and a hero plate arranged as a football pitch, each corn cup standing in for a player's position.
Every asset is 100% AI-generated — no real kitchen, stylist, or location — built to prove that elevated food campaigns can be produced entirely through AI without losing tactility, texture, or a sense of place. The brief I set myself: take a street food and give it the visual language of a luxury sports sponsorship, playful enough to feel like game day, refined enough to feel like Casa de Elotes belongs next to any World Cup partner brand.
