LOEWE Bittersweet Oud — A Scent, Taking Shape
A self-initiated seven-image AI fragrance launch concept, moving from intrigue to a full product reveal and the anticipation of opening. Soft colour, fluted glass, citrus, carved wood and sunlight turn the scent into a sequence of material impressions. I developed the concept and art direction, controlling the palette, lighting, composition and reveal while preserving bottle geometry, the stone cap, label and liquid colour. Independent creative study featuring LOEWE Bittersweet Oud; not commissioned by or affiliated with LOEWE.
- Published
October 27, 2026
