AHH — Worth the Trouble
A self-initiated 26-second AI product film about thirst, temptation and a very quick escape. A runner discovers a bottle of water, gives in to the temptation, then finds an unexpected reason to leave. I developed the concept and creative direction, using character, product contact, camera placement and comic timing to give the bottle a clear role in the story. The film carries a consistent photographic colour direction through the action and final beat. Independent creative study for AHH; not a commissioned brand campaign.
- Published
October 27, 2026
