IM : SOLE — The Mermaid
A SPEC campaign created for **IM : SOLE’s The Mermaid Eau De Parfum**.
The concept explores how a fragrance launch can unfold through six connected visual stories, inspired by the perfume’s aquatic, floral and woody notes.
From hidden product reveals and frozen ingredients to ocean-inspired textures, packaging exploration and the final product reveal, each visual builds on one cohesive creative direction.
Creative Direction: Concept Development, Art Direction, AI Visual Generation and Campaign Design.
- Published
October 31, 2026
