Orrin Grove: A Citrus Brand, Built from the Ground Up
Orrin Grove is a brand concept by LENNiX for a family citrus grove founded in 1961, built around a single promise: picked ripe, not before.
I developed the full identity and campaign:
- Brand story and voice: a heritage grove reimagined with a warm, retro, editorial point of view
- Identity system: wordmark, blood orange emblem, "Picked Ripe · Not Before" stamp, citrus repeat pattern, and a palette of sun-bleached cream, blood orange, marigold and cobalt
- Campaign imagery: grove landscapes, hand-harvest close-ups, a hand-wrapped fruit packing scene, and branded merch
- Social rollout: a six-slide seamless Instagram panorama, plus a Pinterest presentation board
Every image, layout and line of copy was art-directed to read as one brand. LENNiX develops the idea behind the image: concept, identity and campaign worlds for founders and product brands.
