tea hee — Gen Z Tea Brand Development
A playful, design-led botanical tea brand centered on poodle-shaped tea sachets, dreamy pastel visuals, and collectible packaging. tea hee turns the daily tea ritual into a small moment of joy: delicate loose-leaf botanicals held in sculptural, dog-inspired mesh tea bags, presented in tactile paper boxes with hand-drawn poodle artwork.
The creative direction blends naïve scribble illustration, soft pastel color, contemporary art, and calm gallery-like interiors. The visual world should feel whimsical and charming, but still elevated, premium, and suitable for modern retail, gifting, cafés, and lifestyle collaborations.
- Published
September 11, 2026