Wimbledon Campaign- Retro reimagined
A concept campaign asking: what if Hermès shot a tennis editorial in the 1970s, using today's collection? Vintage courts, film grain, and period-accurate styling meet current-season Hermès pieces — coats, bags, shoes, sweaters — left exactly as-is, never restyled to look vintage. That tension is the whole idea.
Every frame builds the illusion: a face shot through wooden racquet strings, a tulle gown caught in a tennis net, a full stadium crowd dressed head-to-toe in '70s spectator style, a weathered director's chair with monogrammed balls and hand-stitched vintage racquets. A black-and-white shot beside the Hermès banner reads like an archival sports page.
The palette stayed period-correct — cream, rust, sand, forest green — with consistent grain and desaturation across every image. The product never changed to fit the era; the world around it did. That's what made the juxtaposition feel intentional rather than costume.
- Published
September 21, 2026
