Snooze - pyjamas
A fully fictional sleepwear brand I built from the name up. The positioning is a sleep ritual disguised as a pyjama brand, Gen Z-coded and playful with an editorial finish. It runs distinct product stories like Lovesick, a red and white candy stripe with heart buttons, and Butter Hours, a butter yellow and cream stripe with satin bows. Soft morning light, lived-in bedding, and a warm cottagecore-editorial register throughout.
