Goyard Pet Spa
A speculative activation built on a single idea: what if Goyard opened a pet spa and treated dogs and cats like couture clients. Set inside a Haussmannian hôtel particulier in Paris, the concept extends Goyard's existing pet line into a full wellness maison. The signature Goyardine chevron and the navy, cream, and oxblood palette run across travertine bath basins, velvet grooming plinths, and treatment menus set in the house serif.
