Wild - Morning at the club (Wimbledon editorial)
Spec campaign for Wild, the refillable natural deodorant, made as the Wimbledon editorial assignment in the AI Creators Hub.
Concept: treat a supermarket-shelf product like a fashion accessory. One model moves through one continuous morning at the club: the clay court, the case in her hands, the vintage locker room, a still life on the bench and a final portrait. The aluminium case lives in the same visual world as her floral duchesse satin dress.
Process: base model in Midjourney with a skin realism pass, then poses, locations and product in Higgsfield (GPT Image 2, Nano Banana 2). The product is the real Wild Aqua Case in Fresh Cotton & Sea Salt, built from its actual specs (105 x 61.5 x 30.5 mm, 99 g, aluminium) with a scale reference, so it reads at true size in her hand. Backgrounds at f/4-5.6 with named textures, rake lines in the clay and contact shadows, so they read as real rather than AI-soft.
- Published
September 22, 2026
