INDAH | Salt & Sun Spec Ad Concept
An independent spec ad concept for INDAH Swimwear, showcasing the brand’s bikini in a sunlit tropical beach setting.
I created the model, environment, styling and lighting, building a series around INDAH’s existing design. Close crops, tilted camera angles and overhead compositions highlight the crochet texture, turquoise trim, colorful print and beaded ties.
My focus was on maintaining the swimwear’s details across different poses while creating believable wet skin, natural freckles and ocean-soaked hair. The result is a cohesive campaign concept that balances product detail with the relaxed, sun-drenched mood of a beach escape.
- Published
November 4, 2026
