VERSACE WORLD
A city built entirely from Versace's own DNA — the Medusa head carved into stone columns, statuary, and archways as if it were the classical architecture itself. A model in a pale green Versace dress moves through this world like she belongs to it: crossing a Parisian-style street, standing framed by an ornate Versace-branded fountain, seated on grand stone steps before Medusa-topped doors.
This is the kind of project I love most — building entire imaginary worlds where the brand isn't placed into reality, it becomes reality. The city itself is the logo.
- Published
September 17, 2026