LOMA - Home Decor
LOMA is a natural stone and furniture home brand I built out visually from the ground up, entirely through AI image generation. No physical shoot.
Starting from a single hero product (a fluted marble planter). I directed a full brand world: an editorial lifestyle campaign set in a recreated French greenhouse, a debut magazine cover and print mockup (LOMA Home, Edition 01), an out-of-home car-wrap concept, and a macro material-education series spotlighting the brand's signature blue marble and limestone.
Every element: product form, model, styling, environment, grade, and copy was engineered through precise, iterative prompting, with consistent character and material rules held across the full set.
The result: a next-generation home brand that reads as fully art-directed and photoreal, produced without a single day on set.
