Hespera - Luxury Tennis Apparel
Hespera is a concept luxury tennis resort club for self-made entrepreneurs and athletes with an artist's soul. We exude timeless, rich, elevated, posh, sensory.
The name Hespera, drawn from the Hesperides myth of a garden at the world's western edge; and the tagline "Arrive as Though Returning."
Designed an H-based monogram (The Gate),
debossed leather lockups, and a first product drop of tennis balls, a stone-inlaid leather racquet cover, and a gumball-machine ball dispenser.
Directed a full AI image campaign - designed the Hespera racquet from scratch, product photography, a monogrammed felt tennis ball, and an editorial model shot on a red clay court - refined across dozens of iterative prompt edits for pose, material accuracy, and construction detail.
