GISOU | 7-Day AI Product Launch Countdown
For this self-initiated AI spec campaign, I reimagined the launch of Gisou's Honey Infused Hair Perfume through a 7-day visual countdown designed to build anticipation before the product reveal.
Rather than creating standalone product images, I developed a cohesive launch concept that gradually introduces the product through mysterious silhouettes, frosted glass, reflections, warm honey-inspired lighting, abstract textures, and close-up details.
Each visual reveals a little more, building curiosity and excitement as the countdown progresses toward the final product reveal.
My focus was on photorealistic AI product photography, consistent art direction, realistic materials, and creating a premium editorial aesthetic that reflects Gisou's brand identity.
My role:Creative Direction, Campaign Concept, AI Product Photography, Visual Storytelling & Art Direction.
Project type: Independent spec campaign created for portfolio purposes. Not commissioned by Gisou.
- Published
October 21, 2026
