YoungLA Her - Laundry Day Fever
Paid client campaign for YoungLA For Her, an activewear brand with 453K followers. The brief called for a product-hero video showcasing six colorways of their Super Baggy Sweats launch. No models. No traditional product photography. We built an entire branded YOUNGLA laundromat from scratch and turned the mundane act of doing laundry into a hyperreal fever dream where the sweats are the most precious thing in the room.
