AI Luxury Skincare Campaign & Brand Concept
Developed for a fictional luxury skincare brand, this campaign became a complete brand and product concept for Maison Sablé. After researching trending skincare ingredients, I imagined a cherry-inspired under-eye treatment and designed its jar, patches, and visual identity.
Inspired by “Life’s just a bowl of cherries,” I envisioned a quietly luxurious world with a subtle playful streak. A heritage European bathroom, deep green tile, vintage brass, soft morning light, and an effortlessly stylish woman at ease in her own skin. Each detail reflects the audience I imagined for the brand.
I approached the campaign like a traditional shoot, developing the concept, casting and creating an AI model, art-directing the wardrobe and setting, and producing seven cohesive AI images across beauty, lifestyle, and product photography. The images carry a consistent visual language across intimate, playful, and slightly surreal moments.
- Published
October 25, 2026
