Equestrian Editorial - Imaginary Campaign
A self-directed fashion editorial, fully AI-generated, built around one consistent character and one horse across multiple settings.
The brief I set myself: create a campaign that couldn't be produced conventionally — a mirrored land art installation in a remote desert basin, shot in hard midday light, alongside quieter frames in soft daylight.
What it required:
— A locked character: same bone structure, same skin detail, same distinctive facial marking across every frame, through changing light and camera angles
— A locked animal: consistent coat pattern and markings, correctly proportioned and grounded in each scene
— One palette, one lighting logic, one film treatment across the series
— Wardrobe developed as real garments — cut, fabric weight and drape specified rather than left to the model
The result reads as a shot campaign rather than a set of generated images. That consistency is the hard part, and it's what separates direction from prompting.
