Tersa Wear - Imaginary Eyewear Campaign
A self-directed eyewear editorial, fully AI-generated, built around one consistent character and one product across four different set-ups.
The brief I set myself: treat a pair of reading glasses like a luxury object — a hero portrait, a tabletop set-dressing shot, a macro product detail, and packaging photography, all reading as one shot campaign rather than a set of standalone images.
What it required:
— A locked character: same freckled skin, same eye colour, same facial structure held across every frame and camera distance, from full portrait to macro eye shot
— A locked product: identical tortoise frame geometry, hinge hardware and lens reflections, consistent whether worn or laid flat
— One consistent tone and lighting logic across very different textures — linen, foil, cotton, paper
