tüsea - swim-streetwear brand
tüsea is a swim-streetwear brand blending beach culture, sensuality, and street-style edge for a new generation.
The project covered the complete brand identity, including logo design, custom typography, color palette, packaging, and creative direction. Built around the signature tüsea pink, the visual identity reflects the brand's bold, playful character and effortless transition from day to night.
Beyond branding, I developed and produced three distinct AI campaigns - Festival, Amalfi Coast, and Sydney Street - bringing the brand to life through fashion-led storytelling, AI photography, and creative production. Each campaign explores a different setting while maintaining a cohesive and recognizable brand identity.
- Published
November 10, 2026