Movement in maroon - Adida's 2026 New York Tennis Collection
A tennis campaign concept built around movement, colour and the maroon lace dress from adidas’s 2026 New York Tennis Collection. I was drawn to the contrast between delicate lace and the physicality of tennis. I used the dress as the starting point for a series of stills and a 25 second video: deep maroon against clay orange and blue sky, with the energy of a player mid-point. Slow motion with fast transitions for the video.
- Published
September 21, 2026
