Lacoste x Wimbledon by kheira L. - Hypear AI

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Lacoste x Wimbledon — AI concept campaign A self-initiated concept built around one idea: an invitation-only afternoon of tennis and matcha. Not a match, a moment. I designed it as a complete brand world: a vintage matcha truck parked on the court, gold-foil invitations, crocodile-embroidered tennis balls, a striped director's chair, strawberries and a chess game at the net. Every object carries the brand. The look is one outfit, shot like an editorial: cream cable-knit sweater with green trim, pleated midi skirt, green cap, striped socks with kitten heels. Tennis heritage, styled the way women want to wear it today. The palette is strict: cream, deep green, terracotta clay and tennis-ball yellow. Soft light, cypress trees, wooden rackets. I handled the full process: concept, art direction, styling, AI image production and retouching. Personal creative project, not commissioned by Lacoste or Wimbledon.

Published: November 11, 2026

kheira L. · @kheira

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